1. What is PPC?

PPC advertising refers to promoting your website advertisement on search engines like Google, MSN etc. The other option for publishing advertisements is on other websites that are known as publisher websites. It is one of the most resorted means of promoting a website as this option leads to instant traffic gain and profit gain as well.

2. What is the difference between SEO and PPC?

Here are some major differences between SEO and PPC:

• PPC listings are all about paid listings whereas SEO campaigns are one aiming to boost your website's ranking in organic searches.
• The organic traffic brought by Search Engine Marketing (SEO) is much more in comparison to PPC traffic, therefore if you are able to manage your web site fir the different keywords you want, then probably you will get higher traffic than paying for those keywords.
• The traffic coming from SEO (organic) is free whereas the traffic created from PPC (Pay per click) is not free, that is you have to pay a charge per click.
• If you compare the cost of the first page positions for Search engine marketing traffic and Pay per Click traffic, the organic traffic is considered to be much better.

3. What is more effective – SEO or PPC?

Actually, SEO is a little bit more effective than PPC but if you want to make a choice, we would advise you to use both. SEO strategies focus on top of the heap organic results while PPC simply wants users to click through the paid links when they appear. PPC is seen as a cost-effective approach to advertising on Google, but the chances of gaining potential business are low compared to SEO efforts. But, if your business it using both services, your business can stand out among all your competitors.

4. Why do I need a paid campaign?

You probably want the quality traffic to your website since the day your websites get online. No doubt that you have started the SEO of the website to get organic traffic, but this process may take up to 3-6 months. On the other hand, paid campaigns are good for driving the highly targeted traffic instantly to your website. It is the most powerful medium of advertising and it shows your ads to the people who have already taken interest into your products or services, which increases the chances of conversion.

5. Where will my ads appear?

Your ads appear on the top of search engine results as the sponsored links. Furthermore, if you are also displaying the banners ads then they appear on different websites that are using Google AdSense or another ad program.

6. When will I start getting the results?

As soon as your campaign starts. As I already mentioned that PPC is for instant results. It also depends on the effectiveness of your campaign and how efficiently the bid has been placed.

7. How much does a campaign cost?

The cost of the campaigns can be expensive or inexpensive according to how you choose your budget. You can use your budget efficiently to maximize the profit according to the changing market needs. We begin your campaigns with the budget that is very cost-effective and not too risky. And later, we increase your budget and ROI with according to how existing campaigns are performing.

8. What search engines do you work with?

We can help you advertise on Google, Bing, AOL, Ask, Yahoo and many other search engines.

9. Can I change my budget or add new products and services?

Yes, you can change your budget anytime you want and also add the new products and services to promote. These changes may include Bid Changing, Keyword Segmentation, Ad copy testing, geography location change etc.

10. What kind of reports do you provide?

We believe in providing highly customized reports to our clients based on their business’ individual needs. These report will contain detailed stats of cost-per- click, click-through- rate, conversion, traffic, ROI and everything else you need to monitor your campaigns and know how well they are performing.